WHY THIS COURSE
Advertising practice demands an attention to detail, adherence to deadlines, work ethic, positive regard for others (i.e. colleagues and clients), professionalism and a willingness to go beyond the obvious. The purpose of this qualification is to ensure that qualified students understand advertising agency processes, systems and technical methods in general, and specialize in the processes, systems and technical methods that they are (to be) involved in by achieving specific competence. These processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television/radio production, and print production.
Qualification Entry Requirements
Grade 12
Communication and Language
Prospective students are encouraged to further confirm the above entry requirements with the College Head before ruling themselves not compliant. Experimental learning may also be considered.
Career Path
Advertising Agent
Advertising Officer
Designer
Creative and Advertising Consultant
On completion of this qualification students will be able to:
1. Source and analyses information required for advertising decision-making.
2. Present ideas and make recommendations regarding appropriateness and relevance of ideas and recommendations.
3. Interpret information for advertising assignments to determine resource requirements.
4. Evaluate advertising assignment progress.
5. Evaluate advertising assignment outputs.
6. Implement and coordinate advertising assignment activities according to brief.
THINK EMPLOYMENT!
